What I did
- 01Led the redesign of the customer segmentation and personalization platform for consumer, small business and enterprise.
- 02Designed experiences for tax-ID requirement campaigns in India and the United States.
- 03Part of the PayPal UI team behind the platform-wide redesign of the design system, version 3.0.
(01)
Personalization Studio
User experience lead for Personalization Studio, Segmentation Portal and Engagement Platform — PayPal’s internal personalization tools.
- UX audit of the existing platforms.
- Designed a cross-functional research plan for the redesign.
- Prototyped and validated design proposals across 8 stakeholder teams.
- A 3-year strategic plan for ML and AI integration into personalization features.
(02)
PPUI design system
UX design on the PPUI team, which maintains the PayPal design system, during its transition to the 3.0 design language.
- Defined design primitives and collaborated on the move to a semantic, tokenized design system.
- Implemented tokens and primitives in old and new components.
- Wrote documentation and style guides for the components I designed.
- Advocated for the system with stakeholders and helped teams adopt it in new features across business units.
Say hola — rodjcano@gmail.com
Have a project, a question or just want to talk design? Write me.
- rodjcano@gmail.com
- linkedin.com/in/rodjcano